Presenting the players as athletes was our primary objective in Riyadh, Saudi Arabia. For three distinct World Cups (individual, nations, and club), we required eight unique studio sets. All of these had to be meticulously planned well in advance of the competition. Our secret to creating impactful images was the use of dramatic lighting paired with matching gels and background colors to achieve maximum visual impact. While plans seldom unfold flawlessly, this time, the client showcased our work on their channels every single day throughout the month-long FIFAe World Cup.